Immediate Revenue
In January 2025, we were contacted by a small start-up ecommerce brand called The Valve Pen based in Connecticut. The company had been slowly building relevancy and sales through in-person events and the occasional viral video on Tik Tok and Instagram. The brand had developed to the point that they were looking for consistency in sales.
Our initial contract 3-month contract included 4 hours of on-site video production, two video ads at our "Pure" editing level, and a 3-month "Light" ads package. The goal was simple. Create social media ads that bring consistent revenue.
Our Favorite Content
Initial Ad 1 of 2
Part of the process of getting the ads started was creating some fresh high quality video content that could compete against existing static assets. This gives the ad algorithms more options to better target potential customers. This ad has been doing phenomenally and bringing in the majority of sales compared to the static assets and even the second video ad we created.
Initial Ad 2 of 2
The second ad was intentionally designed to differ from the first, allowing the algorithm to test a distinct creative style and begin collecting performance data. This version took a more imaginative approach, highlighting the concept that originally brought the product to life.
Ultimately, Meta’s system favored the first ad, indicating it performed better. Gaining this insight is valuable as we prepare to develop and launch the next round of ads, ensuring future campaigns are aligned with what resonates most on the platform.
The Details
801% Increase In Traffic
In the first month, web traffic jumped 801% and has maintained the same or higher traffic level since launch. The increased traffic is a direct result of running ads while simultaneously building the brand to be more recognizable.
10x ROAS
In the first 2 months, including a 33% jump in ad spend at the beginning of the second month, revenue has consistently been 10x the ad spend. For every $1 of ad spend, they get $10 of revenue.
Increased Order Value
Compared to the previous months before running the ads, revenue per order has increased by 46%. This decreases fulfillment cost, lowers customer acqusition costs, and increases customer lifetime value.